Monthly Archives: April 2011

Explode La Mode!

elm pic

Ok everyone, Explode La Mode is in… 2 DAYS!! You should be excited. Andrea Igreja produces the show and recently, we sat down and had a chat about what’s going on with her, and the show.

So on Saturday, April 30th, after three shows in Portland, ELM will premiere in San Francisco with nine local Designers.

Here’s how the night is going to go:
Pre-party 9-10:30
Fashion Show 10:45-11:30
After Party!! 11:30-2

Also, ELM sponsors one charity per show and this year, the charity is A Home Within. A Home Within is a great organization which promotes the emotional health of foster youth, and those who care for them, by creating and supporting lasting, caring relationships. So a $10 donation at the door isn’t a lot and goes to a great cause!

Like I said, Andrea is producing the show and she definitely knows what she’s doing. She moved here from Brazil a short time ago. She’s worked Sao Paulo Fashion Week and was show producer for Berlin Fashion Week and has been a freelance stylist in Brazil for three years. So I’m definitely looking forward to seeing what she’s put together for ELM.

Ok, so I bet now you’re asking, where is it!? Good Question! Som Bar is the venue and it’s located at 2925 16th Street, close to BART as you can see:

elm location

Oh, and the list of designers that are showing on Saturday night:
Eloisa Serrano and Myrda Monasterial
Frida Larios
Liddy Parlato
Sarah Liller
Francisco Castro
Kelly Pantecost
Mary Yanez-Kennison


Fiat Lux

On Thursday I visited Alexei Angelides at his boutique, Fiat Lux. Fiat Lux is, well, it’s very different. In the good way. The boutiques main goal is to promote the certain type of indie scene and DIY aesthetic San Francisco is known to have while promoting the cities best designers. Take a look at the details of this fantastic boutique after the break.

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BobbePIN Spring 2011 Lookbook

I’ve recently had the wonderful opportunity to work with Oakland-based online store, BobbePIN. I did a lookbook and some shots for the BobbePIN site. We shot at an awesome neighborhood in Oakland, really industrial, it was pretty cool. It was mid-afternoon so the light was really harsh but I did my best to control it and I think the shots turned out pretty well. Check them out after the break.

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